China Pay-Per-Click Advertising
Format: Advertising targeting specific keywords in Chinese (We perform the keyword research on request). Everytime a qualified prospects clicks on the link and visits site, cost is incurred to the advertiser.
PPC Outlets & Key Search Engines In China
- World’s largest Chinese language website & Chinese language search engine
- #1 Search engine market share in china and average of 3.2 billion pageviews daily.
360 (Hao Sou)
- Hao Sou is comparable To Yahoo in US, being the second largest search engine in market share in China.
- Hao Sou is trailing growth next To Baidu. Hao Sou 360 is experiencing second largest growth in search engine usage and visitors in China currently.
Baidu & Hao Sou Marketing Consultation
Advertising feasibility analysis
Keyword research, analysis and budgeting
Market Analysis, Competitor Analysis
Ad copy creation/ production
Ad setting, management in ad console
Ad testing A & B conversion test, optimization
Ad effectiveness analysis
Monthly reporting given to client
- Baidu display network operates by interest and keyword targeting. Baidu has in its network, 6million partner site that display advertisements.
- Baidu is one of the most cost effective solutions for advertising in Chinese language websites
- Baidu CPC is by far the largest outlet for branding and marketing your brand in the biggest online advertising network in China.
BDN Marketing Process
Consultation, monthly/quarterly campaign cost estimates.
Market analysis & competitor analysis.
Ad placement consultation.
Banner creation for the Baidu display network.
Ad effectiveness analysis.
Monthly report/ad performance metrics sent to client.
- Brand advertising on Baidu works by having your brand appear first page of search engine when potential customers search for a specific brand name or trademark.
- Brand CPC on Baidu works by charging up the account with monthly minimums and then advertising until the balance reaches zero. Ads run 24/7.
Exposure for your brand logo.
Maximizing your brand value in Baidu CPC ads.
Introduction about company, brands and its products.
Related links information
Event and product information