Search AD
China Pay-Per-Click Advertising
Format: Advertising targeting specific keywords in Chinese (We perform the keyword research on request). Everytime a qualified prospects clicks on the link and visits site, cost is incurred to the advertiser.
PPC Outlets & Key Search Engines In China
BAIDU
- World’s largest Chinese language website & Chinese language search engine
- #1 Search engine market share in china and average of 3.2 billion pageviews daily.
360 (Hao Sou)
- Hao Sou is comparable To Yahoo in US, being the second largest search engine in market share in China.
- Hao Sou is trailing growth next To Baidu. Hao Sou 360 is experiencing second largest growth in search engine usage and visitors in China currently.
Baidu & Hao Sou Marketing Consultation
Step 1
Advertising feasibility analysis
Keyword research, analysis and budgeting
Step 2
Market Analysis, Competitor Analysis
Keyword Designation
Step 3
Ad copy creation/ production
Ad setting, management in ad console
Step 4
Ad testing A & B conversion test, optimization
Conversion testing
Ad execution
Step5
Ad effectiveness analysis
Monthly reporting given to client
CHINA BAIDU/ Hao Sou PPC Advertising Prerequisites
- Must have a landing page in Chinese Language (If you need one, we can develop a customized Chinese site for you.
- YYour entity must have a business certificate application completed in Chinese. If your business isn’t currently registered, we can help you with the process general translation. If you are a medical business, public notarization is required. (Notary surcharges apply).
- Chinese laws require display of business registrant number and the name of the business to match the number.
- Contact information such as address, about us page and phone number must be in Chinese.
Display network
BAIDU
- Baidu display network operates by interest and keyword targeting. Baidu has in its network, 6million partner site that display advertisements.
- Baidu is one of the most cost effective solutions for advertising in Chinese language websites
- Baidu CPC is by far the largest outlet for branding and marketing your brand in the biggest online advertising network in China.
BDN Marketing Process
Step 1
Consultation, monthly/quarterly campaign cost estimates.
Step 2
Market analysis & competitor analysis.
Ad placement consultation.
Step 3
Banner creation for the Baidu display network.
Step 4
Ad execution.
Step5
Ad effectiveness analysis.
Monthly report/ad performance metrics sent to client.
Brand Advertising
BAIDU
- Brand advertising on Baidu works by having your brand appear first page of search engine when potential customers search for a specific brand name or trademark.
- Brand CPC on Baidu works by charging up the account with monthly minimums and then advertising until the balance reaches zero. Ads run 24/7.
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Corporate Name
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Brand logo
Exposure for your brand logo.
Maximizing your brand value in Baidu CPC ads. -
Brand introduction
Introduction about company, brands and its products.
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Related links information
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Image banner
Event and product information
Visual impressions
+82.2.2263.0601
3F, 182, Toegye-r, Jung-gu, Seoul 04627, Republic of Korea